I don't know
how many more times we have to keep hearing that the financial crisis was
caused by bankers' reckless greed, and that the only recourse is to ramp up
regulation in the financial industry. It is not untrue that greed played a part
in the crisis, but it certainly is untrue that more regulation is the solution.
The solution is, in fact, less regulation - and it was in no small part due to
the fraught regulation in the first place that the bankers were encouraged to
be so recklessly greedy. To explain why, let me offer you an analogy.
Suppose you
have built up a successful ice cream shop over the past 20 years. Now you want
to have a six month holiday and employ someone to run your shop for you for
while you're away (let's call him Brian). How could you best pay Brian to
ensure he keeps your shop profitable? You could pay him an hourly rate, say £8
per hour. But if he gets paid irrespective of sales he may slack off and lose
some of your shop's vital customer service. Alternatively you could pay him by
offering him a proportion of all the ice creams sold. This is more likely to
make him work harder to increase your profits, but remember he's only there for
six months so there's no guarantee that paying him in proportion to the goods
he sells will give you long term profitability. For example, in trying to sell
as much as he can short-term to maximise his earnings he may bulk-buy from a
lower quality supplier, or he may neglect to do the weekly paperwork, or he may
sell artificially low by over-working the ice cream generator even though it
diminishes its functional life-span long term.
There are many
things that would maximise Brian's profits short-term but be detrimental to the
business long term. The best kind of Brian to employ would be a Brian whose
desire to do what's best for your business correlates with what's best for him
too. In other words, the best employees are those whose interests are closely
matched to those of the employer.
In the
financial industry this is an especially vital part of banking. Most of our
politicians (in America and Europe) think that the financial crisis of 2008 confirmed
once and for all that politicians need to regulate the heck out the banking
industry. The regularly confused Owen Jones reminded us just last week that it
was the greed of the bankers that wrecked our economy, and that more regulation
is the only recourse.
Alas he fails
to understand how the banking industry is driven by innovation of incentivising
employees, rather like how the manufacturing industry is driven by innovation
of new saleable products. The banking industry is complex, and risks are hard
to decipher in prospect, which means that experimentation in competitive
advantage is what drives money-making in banking. Over-regulation hinders this,
which then goes on to create less stable banking. A key example of this is in
State-guaranteed bail outs, which, as you might expect, increases risk instead
of diminishing it. Of just under 30 banks that have failed in recent times,
almost all of them were bailed out by governments. A banking industry that is guaranteed
against failure by the government is going to increase risk not diminish it. If
I go to a casino with the knowledge that I get to keep my winnings but a
billionaire friend will reimburse me for all my losses, I'm going to be a
pretty bold gambler that night.
The same is
true with many bankers. If they perform well, there is not much of an upper
ceiling regarding how much equity can grow for the shareholders. Losses on the
other hand amount to only the cost of the shares. Shareholders interested in
share prices are not averse to this kind of risk-taking. What quells
risk-taking is creditor action in the form of risk premiums, which are charges
for borrowing. It is because of government guarantees that creditors can lend
to banks with artificially low risks, which, as you can imagine, distorts the
market signals that would ordinarily keep bankers' behaviour in check. The huge
irony that all the banker-blamers don't get is that distorting risk premium
processes is, in effect, a State-funded subsidy on precarious risk-taking.
The other way
that regulation is supposed to help is in quelling the detrimental outcomes
associated with narrow short-term visions. Regulation mostly fails here too, largely
due to the fact that senior bankers don't, in fact, have very narrow,
short-term visions to begin with. A significant proportion of bankers' bonuses
are commensurate with the share prices of the bank (they are paid either in
shares or in cash), where those share prices are determined by forecasted
profits. If a banker undertakes disproportionately risky deals to obtain
short-term profits then the forecasts will likely predict much bigger losses in
the future, which means share prices will immediately drop. Hence, managers
paid in shares cannot afford to risk the narrow vision.
The banking
risks that brought about the financial crisis were down to excessive gambling
because the credit markets and stock markets didn't factor in those risks. Had
this failure not happened banks would have seen a rise in the cost of capital
and a drop in share prices much sooner, giving the natural incentive for
bankers to reduce the risk voluntarily to maximise their variable pay.
To see why the
regulatory proposals will increase recklessness not decrease it, imagine we did
go down the injudicious path of awarding variable pay when profitable ventures
are completed instead of at the point of making them. It's pretty clear why
that won't help things. Consider corporate lenders A and B who each lend out £1
million to 2 identical clients on a 4 year plan. With government regulations,
any bonuses A and B procure on the deal should be deferred until the 4 year
period is up, subject to the loans being fully paid off. If A's client defaults
within that time period then most politicians think A should receive no
variable pay. Here's the problem; how on earth can this improve A's
decision-making? At the time of lending, the known risks presented by the 2
clients were factored in to the deal. It is a combination of varying factors
way beyond the lender’s foresight that client 1 turns out to be one of the few
that ends up defaulting. The risk is taken at the point of the loan, not at any
time thereafter - so it is ludicrous to try to improve initial analyses by
basing variable pay on unforeseeable future circumstances.
Such a
proposal does not adjust risks, it adjusts unforeseen consequences - hence it
is imprudent to evaluate financial restitution based on such factors, because
it increases bankers' incentives to heighten risks. If they have to wait for
the culmination of repayment you'll see a huge increase in risky deals because
a great proportion of loan deals are low probability of high loss, so lenders
might as well make more deals, particularly as the cost of huge losses won't be
incurred by bankers' themselves but by bail-outs. The way to incentivise
bankers to calculate the risk more diligently when making loans is to have them
bear the cost of that risk at the time of making the decision by imposing a
banker's insurance premium for the risk that that decision engenders (this is
how banks insure using buffers for capital, where a premium for every loan can
still be weighed).
Suppose the
lender was paid variable pay equal to 10% of his contribution, where
"contribution" means the interest margin he earns from the loan minus
the premium charged to insure against the risk of the loan defaulting - the
banker will have an incentive to only make the loan if the interest margin is
greater than the cost of the risk-insurance. The bankers' role would be to
calculate these loans using a risk analysis, and make the ones that seem
economically viable, enjoying their bonuses on the profits, and bearing the
costs on the losses. If you underestimate the risks then the insurance premiums
will be too small, and there will be excessive lending - but this issue isn't
solved by changing variable pay and bonuses, it is solved by improving the
calibration of risks in the first place.
The impression
created by many politicians and social commentators alike is that high-paid,
big-gambling bank managers are the real failure of corporate governance. They
are not - it is the other way around - it is low-paid, risk-averse bank
managers that are failing the system. Firstly, managers tend to take fewer
risks than shareholders (despite most people thinking the reverse is true), as
most shareholders have diversity in stocks that are not correlated with each
other, so all the eggs are not in one corporate basket. Managers on the other
hand more often have all their managerial eggs in the basket of the company for
whom they work, so if their company fails they'll lose their salary plus any
company shares they own.
In a healthy
system then, big bonuses, therefore, have the positive effect of increasing
appetite for risk - which is a good thing because if risks pay off then
appreciation of equity increases hugely, whereas if the risks don't pay off,
the most the shareholders can lose is the value of the shares they bought (in
other words, a few eggs in their basket). That is why shareholders benefit from
risk, and why they want managers whose appetite for risk is voracious (the best
way to achieve this is if when it comes to shares owned in companies managers
have diverse portfolios).
There are
brakes in place to stop the risk culture going out of control and becoming a
culture of recklessness, but they are not government regulatory brakes. What
stops (or should stop) companies engaging in crazy lending is that a company's
creditors (either a single investor or another company) have a claim on the
services of the company taking risks, by providing something (a property or
service) under the contractual agreement. As creditors don't share in the
company's profits they don't gain from their company's risks - which is
reflected in the risk premium agreed by the first and second parties (it is the
increasing cost of borrowing that places constraints on corporate leverage and
other risky ventures).
A mother would
be foolish if she kept buying her young son lots of cakes and chocolate and
then complained that he’d got fat. But if a boy wants lots of sugar he cannot
be blamed for accepting his mother’s sweet subsidies. Similarly, a company's
executive who rejects government subsidies does something irresponsible because
he drives down the value of his company's shares. Given that a government's
guarantee of bank deposits severely reduces the risk premium that banks must
pay on their debt capital, it is clear that these kinds of bail-outs are
unadvisable, and bad for the general public, who as taxpayers benefit much
better when markets are left alone. When the government acts as a creditor they
won't often demand higher interest rates commensurate with risk-taking, which
is why it is better when non-government creditors incentivise against foolish
risk-taking by reining in recklessness.
As I said
earlier, government guarantees basically amount to a state-subsidised risk
encouragement, by removing or depleting the standard market risk-taking
discipline that creditors charge. Consider that bankers were not regulated 100
years ago, yet banks were still full of profit-seekers. Bankers will only make
deals they think are profitable. But if depositors no longer benefit to the
same extent by bankers' felicity, their incentive to look for prudence is
diminished. When the government guarantees the losses of depositors, the
depositors no longer have to monitor carefully whether the bank is a prudent
lender. But as well, in such a culture, depositors are primed to favour riskier
bankers, because higher risks increase the chances of higher rates of interest
for their depositors in successes, whereas they only increase the chances of a
government (i.e. taxpayers) bail out in failures. The government are the ones
laying down a cushion for recklessness
On bonuses
One more final
point, the bonus culture is not the financial bogey that so many people seem to
think it is. If a bank can get away with apportioning some of the salaries in the
form of bonuses, it is better than paying inflated salaries. That is to say, it
would be a good idea to scrap bankers' salaries and get them to work on a
bonus-only culture relative to their success. This is not alien to many bankers
anyway; a great many have variable pay in shares, or in a bank bonus,
contingent on the share price. These are reliable indicators because share
prices are a good measure of a bank's performance - but the system probably
needs tweaking to give greater incentive against failure.
Ask yourself
this: which bankers are most likely to be attracted to such a pay structure?
Fairly evidently it is bankers with the greatest ability to make lots of money
for their bank. It is for that reason that the system of bankers selling their
talents for pay-based rewards would work best. It's best for talented bankers
with financial nous and business acumen, it's good for shareholders, and it's
good for the economy too, as I explain in this
blog post with the following analogy:
"Consider a car boot sale as an
analogy. With car boot sales sellers pay a few pounds for a pitch because they
expect to make more than the pitch fee in items sold. A car boot sale with a £5
pitch fee is pretty standard in the UK. If all prospective car boot
sale sellers in the UK were suddenly hit with a mandatory £15 sellers' fee
you'd find people with lower quality items would be less inclined to bother
buying a pitch. Those with lots of quality goods might still be tempted,
though, because they would have confidence that their net sales would exceed
the £15 pitch cost. Charging a pitch fee, be it £5, £10, £15 or whatever is a
great way to organise a car boot sale, because the fee, and the effort to drive
down and set up, attracts only sellers who think they have enough quality items
to sell and return a profit.
Imagine what would happen if, instead of
charging for a pitch, car boot organisers started to pay people to set up
stalls. There'd be recklessness, as sellers would turn up in their droves,
pitching lower quality items safe in the knowledge that they'll make a bit of
money anyway. Now apply that to bankers pitching for their own successes. Just
as you don't need to pay car boot sellers with lots of quality goods to sell,
you don't need to pay bankers with lots of business acumen and financial nous
inflated salaries to perform well. To get them to make good decisions, you only
need to give them share-based or bonus-based incentives to do what they do
best, because their own wealth is tied up in their success. The banking system
would be much better if bankers' bonuses were more, not less, and their
salaries capped at zero - because increased bankers' bonuses would mean
increased revenue for the bank as a result of prudent investments, or increased
revenue for the bank as a result of overseeing a profitable merger for which
they receive a percentage of the bank's often very large fee."